ECSTA HS51: Redefining Tire Design

An Integrated Product for Performance and Style

ECSTA HS51, designed by Lee Jae-moon & Park Jae-pil, is an exceptional tire that combines performance and style. It is an integrated product developed to meet the performance requirements for original equipment tires, specifically addressing Europe's tire labeling standards for rolling resistance and wet grip. This tire stands out with its optimized features for low noise, excellent highway handling, steering stability, and wet grip.

The ECSTA HS51's unique pattern is engineered to minimize frictional and impact energy, resulting in improved noise performance. The reinforced tread pattern prevents block deformation, ensuring enhanced steering stability and hydroplaning resistance. The wide lateral grooves further contribute to improved handling and grip on wet surfaces.

Utilizing advanced technology, Kumho has produced the ECSTA HS51 as a high-performance all-season tire. It is designed for drivers of mid-level sports cars, coupes, and high-performance sedans who seek a tire that delivers exceptional performance on the street while maintaining excellent tread wear. The ECSTA HS51 impresses enthusiasts with its world-class grip, braking, cornering, and control in all conditions.

The tire design process involved overcoming various challenges. The Kumhotire design team questioned the conventional perception that tire design was limited to shape and appearance. They recognized that design is a language that speaks through a tire, engaging not only the eyes but also the other senses of the user. By considering everything the user feels, touches, sees, and hears, they aimed to create a tire design that truly connects with the user's emotions.

The ECSTA HS51 was launched in September 2013 in Europe, marking a significant milestone for Kumhotire. This tire design has received recognition and accolades, including the Bronze A' Design Award in the Vehicle, Mobility, and Transportation Design category in 2015. This award celebrates designs that exhibit technical and creative excellence, contributing to improvements in quality of life.

The ECSTA HS51 is not just a tire; it is a testament to Kumhotire's commitment to innovation and pushing the boundaries of tire design. With its exceptional performance, stylish appearance, and recognition in the design community, this tire is a true game-changer in the industry.